10 World VIDEOAGE April 2024 (Continued From Page 8) ly, Double the Money promises engaging gameplay as couples compete to double their initial investment by establishing small businesses. ITV Studios plays on celebrities’ fears, proposing Shark! Celebrity Infested Waters, set in the Bahamas, which are infested with sharks, and Don’t Look Down, challenging celebrities to jump from frightening heights after intense training. All3Media is set to captivate audiences with new formats like The Underdog/ Josh Must Win, in which former reality show contestants strategize to ensure an unlikely underdog emerges victorious. After the renewed success of classical hits The Traitors (pictured) and The Unknown, All3Media launches Fear Clinic, in which individuals confront their fears head-on in a 48hour therapy program, while The Dog Academy focuses on training unruly canines. Banijay presents a diverse range of formats, including the spin-off Deal or No Deal: Island, set on a tropical island where contestants must navigate physical challenges to uncover hidden cash prizes. Shaolin Heroes takes celebrities on a journey to learn the ancient martial art of the Shaolin Monks, while Love Triangle explores the dynamics of online dating through messaging and chat before couples meet in person. BBC Studios introduces Will You Marry Me? on Channel 4, where experts assist in orchestrating extravagant marriage proposals, ranging from parachute jumps to escape rooms. Fremantle’s Hot Mess Summer reality competition surprises contestants who think they’re going on vacation but end up having to run a bar on the island of Zante. Additionally, the company has recently acquired the Japanese format Freeze, where players are surrounded by frightening things (snakes, rats, etc.), but can’t move, laugh, or change their facial expressions in order to win. (By Maria Chiara Duranti, founder and chief editor of FormatBiz) There won’t be many surprises at MIPTV and the most anticipated titles are undoubtedly those related to AI. Everyone seems to be talking about it, but so far there aren’t any major titles utilizing artificial intelligence for the creation of innovative new products. Apart from a few experiments like the Korean Gone PD by MBC, the first reality show entirely produced (including the cast) with AI, currently, programs are still very much tied to the dynamics of familiar genres. Still, there are shows that audiences will be excited about. Among the new offerings are programs from studios like ITV Studios, All3Media, Banijay, and BBC Studios. Under the banner of “Home of Love,” ITV Studios is set to redefine the dating show genre with a series of innovative formats. From classic favorites like Love Island: All Stars and Love Island: Games, to LGBTQ+ dating shows like I Kiss a Boy/I Kiss a Girl, the studio is committed to representing diverse romantic narratives. Notable among the company’s line-up is A Party to Die, an adventure reality show in which celebrities find themselves entangled in a murder mystery during what they believe to be a wedding celebration. AdditionalNew Formats Coming Up on the Market
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